[ASA] BBC World Service Unexpected Elements podcast,

[Michael Brown]

Dear ASA colleagues.

I received the following request for interviewees for the new BBC World Service Unexpected Elements podcast, which may be of interest to some ASA members. If you have some of the coolest science to share with the world then this could be a great outreach opportunity. 

Before contacting Unexpected Elements directly, please contact and discuss your cool science with your media team or someone experienced in outreach at your institution, as Unexpected Elements does not want to be flooded with emails sent by many many scientists from many many institutions. Also, do think about the criteria that may hook podcast listeners into your story (as noted in the email below). For example, when doing public outreach it is useful to think of "who, where, when, why and how." 

Best regards,

Michael.


From: Unexpected Elements <unexpected at bbc.co.uk <mailto:unexpected at bbc.co.uk>>
Subject: Help us find The Coolest Science in the World
Date: 26 July 2023 at 2:28:32 am AEST
To: Unexpected Elements <unexpected at bbc.co.uk <mailto:unexpected at bbc.co.uk>>
 
Dear Press Office,
 
Unexpected Elements <https://protect-au.mimecast.com/s/BcDjC3QNPBiX07xglhguONU?domain=bbc.co.uk> is a new weekly science radio show and podcast from the BBC World Service. We’ve been at the top of the listening charts since our launch back in May.
 
We need your help with our quest to find The Coolest Science in the World! Every week we speak to a different scientist about their work – they tell us why their research is brilliant, exciting, interesting, or why it matters.
 
It’s an opportunity for us to get out in the field, or into the lab, with researchers doing fascinating and often really niche bits of work that wouldn’t normally get celebrated, but that might make our audience say “that’s so cool”.
 
Do you have any scientists who might fit the bill, or can you bear us in mind when future stories crop up?
 
What we’re really looking for are scientists who are in the middle of a project – for this feature we’re more interested in the process and the people than the latest paper. It’s crucial that we can send a reporter to record them in action.
 
Potential subjects should also be lively, enthusiastic, able to communicate their subject to a lay audience and willing to claim that their niche is the coolest science in the world.
 
Please put ‘Coolest Science’ in the subject line of your emails.
 
We’re looking forward to hearing from you!
 
Best wishes
 
Ben
 
Ben Motley・Producer
Unexpected Elements, BBC World Service
unexpected at bbc.co.uk <mailto:unexpected at bbc.co.uk>


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