<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body style="overflow-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;"><div><blockquote style="margin-top: 5pt; margin-bottom: 5pt;"><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-family: Calibri, sans-serif;"><span style="font-size: 15px;">Dear ASA colleagues.</span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-family: Calibri, sans-serif;"><span style="font-size: 15px;"><br></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;">I received the following request for interviewees for the new </span></font><span style="font-family: Calibri, sans-serif; font-size: 15px;">BBC World Service Unexpected Elements podcast,</span><font face="Calibri, sans-serif"><span style="font-size: 15px;"> which may be of interest to some ASA members. If you have some of the coolest science to share with the world then this could be a great outreach opportunity. </span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;"><br></span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;">Before contacting Unexpected Elements directly, please contact and discuss your cool science with your media team or someone experienced in outreach at your institution, as Unexpected Elements does not want to be flooded with emails sent by many many scientists from many many institutions. Also, do think about the criteria that may hook podcast listeners into your story (as noted in the email below). For example, when doing public outreach it is useful to think of "who, where, when, why and how." </span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;"><br></span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;">Best regards,</span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;"><br></span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;">Michael.</span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt;"><font face="Calibri, sans-serif"><span style="font-size: 15px;"><br></span></font></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b><br></b></p><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b>From: </b>Unexpected Elements <<a href="mailto:unexpected@bbc.co.uk" style="color: blue;">unexpected@bbc.co.uk</a>><o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b>Subject: Help us find The Coolest Science in the World</b><o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b>Date: </b>26 July 2023 at 2:28:32 am AEST<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b>To: </b>Unexpected Elements <<a href="mailto:unexpected@bbc.co.uk" style="color: blue;">unexpected@bbc.co.uk</a>><o:p></o:p></p></div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><o:p> </o:p></p><div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Dear Press Office,<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><a href="https://protect-au.mimecast.com/s/BcDjC3QNPBiX07xglhguONU?domain=bbc.co.uk" style="color: blue;"><span style="color: rgb(5, 99, 193);">Unexpected Elements</span></a><span class="xapple-converted-space"> </span>is a new weekly science radio show and podcast from the BBC World Service. We’ve been at the top of the listening charts since our launch back in May.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">We need your help with our quest to find The Coolest Science in the World! Every week we speak to a different scientist about their work – they tell us why their research is brilliant, exciting, interesting, or why it matters.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">It’s an opportunity for us to get out in the field, or into the lab, with researchers doing fascinating and often really niche bits of work that wouldn’t normally get celebrated, but that might make our audience say “that’s so cool”.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Do you have any scientists who might fit the bill, or can you bear us in mind when future stories crop up?<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">What we’re really looking for are scientists who are in the middle of a project – for this feature we’re more interested in the process and the people than the latest paper. It’s crucial that we can send a reporter to record them in action.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Potential subjects should also be lively, enthusiastic, able to communicate their subject to a lay audience and willing to claim that their niche is the coolest science in the world.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Please put ‘Coolest Science’ in the subject line of your emails.<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">We’re looking forward to hearing from you!<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Best wishes<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;">Ben<o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"> <o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b><span style="font-size: 9pt;">Ben Motley</span></b><span lang="EN-GB" style="font-size: 9pt; font-family: "MS Mincho";">・</span><span style="font-size: 9pt;">Producer</span><o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><span style="font-size: 9pt;">Unexpected Elements, BBC World Service</span><o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><b><span style="font-size: 9pt;"><a href="mailto:unexpected@bbc.co.uk" style="color: blue;">unexpected@bbc.co.uk</a></span></b><o:p></o:p></p></div><div><p class="MsoNormal" style="margin: 0cm 0cm 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif;"><br></p></div></div></blockquote></div><div>
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